Project

Canadian Board of Aesthetic Medicine

Case study

Canadian Board of Aesthetic Medicine: reaching healthcare professionals for aesthetic medicine training

The Canadian Board of Aesthetic Medicine (CBAM) provides “hands-on aesthetic medicine training for licensed healthcare professionals in Canada”. Based in Toronto, with training in other Canadian cities and abroad, it offers courses in injectables, PRP and regenerative medicine, facial anatomy and more, with a path from basic courses to diploma, Board Certification and fellowship. White Dolphin worked on CBAM’s advertising, brand presence and Instagram.

Client Aesthetic medicine education and certification
Location Toronto, with training across Canada
Services Advertising, branding, Instagram

The challenge

CBAM’s audience is licensed doctors, nurses and other healthcare professionals: a specialised, time-poor audience that expects accurate, professional communication. Campaigns had to reach them and explain a multi-level certification path clearly.

What we did

Advertising. Campaigns promoting CBAM’s courses to healthcare professionals.
Brand presence. A consistent, professional presentation of the CBAM brand.
Instagram. Content presenting courses, training sessions and events.

Project highlights

Marketing for a professional, regulated audience.
Part of a wider relationship with the CBAM group, including CBAM Clinic and the Canadian Aesthetics Congress.