Bellisimo Salon & Boutique

Case study

Bellisimo Salon & Boutique: Meta advertising and automated follow-up for a luxury salon in California

Bellisimo Salon & Boutique is a luxury hair salon in San Marcos, California. The goal was to build awareness, increase engagement with existing clients and turn more interested people into loyal clients.

• Client Luxury hair salon, San Marcos, California
• Goal More awareness, engagement and loyal clients
• Services Website, Meta advertising, lead magnets, CRM automation

The challenge

Bellisimo wanted a complete digital marketing approach: reach new clients, engage the existing audience, and capture contact details from people who showed interest so they could be followed up.

What we did

• Meta advertising. Targeted Facebook and Meta campaigns for people interested in hair and beauty services, using location, demographics and interests.
• Lead magnets. Exclusive discounts, free consultations and hair care tips guides, placed on the website and in the ads.
• CRM automation. HighLevel CRM captures each lead and handles follow-up through automated workflows, reminders and email campaigns.
• Website. A custom WordPress website where the offers and lead capture live.

What is in place now

Advertising, lead capture and follow-up work as one system, so each new enquiry is captured in the CRM and followed up on time.

Related services

Paid advertising · Website design · Content marketing