Project

Forouz Beauty

Case study

Forouz Beauty: Meta advertising and local visibility for a Richmond Hill beauty studio

Forouz Beauty is a one-person beauty and aesthetics studio on Highway 7 in Richmond Hill, run by Forouzan Ghandi, a licensed beauty professional who performs every treatment personally. The studio offers eyelash extensions and lifts, permanent makeup such as microblading, powder brows and lip blush, laser tattoo removal, microneedling, facials, PRP, HIFU, fillers and IV therapy, for clients from Richmond Hill, Markham, Vaughan, Thornhill and North York. White Dolphin’s work covers the studio’s Meta advertising, Google Business Profile posts and blog content.

Client Beauty and aesthetics studio
Location Richmond Hill, Ontario
Services Meta advertising, Google Business Profile, blog content

The challenge

When one specialist performs every treatment, time is limited, so every booking matters and every enquiry needs a quick, personal reply. Clients book Forouz Beauty by call or text, which makes direct conversation the most natural first step. The studio also offers higher-value treatments, such as IV therapy, Radiesse and HIFU, that need to reach the right people at the right time, and its Google Business Profile and website need regular new content to stay visible in local search.

What we did

Message-focused Meta campaigns. Facebook and Instagram ads for treatments such as IV therapy, Radiesse and HIFU, designed to start direct conversations with the studio.
Google Business Profile posts. Regularly scheduled posts that keep the studio’s Google listing active.
Blog content. Informative articles for the studio’s website, such as a guide to the types of facial fillers.
Visibility in AI assistants. A review of the sources AI assistants use when they recommend lash and permanent makeup studios in Richmond Hill, with the profiles the studio should claim.

Project highlights

Campaigns built around conversations, matching how the studio already books clients.
Treatment-specific ads, refreshed and republished as offers change.
Local visibility kept current between campaigns through Google Business Profile posts and articles.