About this project
We created a custom WordPress website, implemented SEO strategies, designed a lead-generation landing page, and ran Google Ads campaigns for Bathurst Wellness. Our goal was to boost online visibility, drive traffic, and promote their wide range of health services, including massage therapy, physiotherapy, chiropractic care, acupuncture, and more.
Custom Website Design
Crafted to reflect the clinic’s professionalism.
Google Ads Campaigns
Targeted local clients seeking wellness treatments.
SEO Optimization
Improved local search rankings for health services.
Lead Generation
Designed landing page to capture new leads.
Understanding Client Needs
Bathurst Wellness needed a comprehensive digital marketing strategy to highlight their diverse range of services and attract more clients. With services ranging from massage therapy to acupuncture, the clinic wanted to increase online visibility, streamline lead generation, and boost service bookings through an optimized website and advertising efforts
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Custom WordPress Website Development
We designed a custom WordPress website that was clean, modern, and optimized for user experience. The site was structured to showcase the clinic’s wide range of services, including massage therapy, physiotherapy, and acupuncture, with easy navigation and a clear call to action for clients to book their appointments.
SEO Strategy & Local Optimization
To increase organic traffic, we optimized the website for local SEO, focusing on relevant keywords such as “wellness services in Bathurst” and “physiotherapy in Bathurst.” This SEO strategy helped the website rank higher in search results, ensuring that potential clients could easily find the clinic when searching for health and wellness services in their area.
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Lead Generation Landing Page
We created a dedicated landing page designed to convert visitors into leads. The page focused on offering special promotions or initial consultations, capturing contact information from potential clients and encouraging them to schedule appointments. This landing page played a key role in the clinic’s efforts to attract new clients and increase bookings.
Google Ads Campaigns
We managed targeted Google Ads campaigns to increase visibility for Bathurst Wellness and drive traffic to the website. The ads focused on key services such as chiropractic care, physiotherapy, and acupuncture. The campaigns were highly targeted to local prospects and successfully resulted in more online bookings and inquiries.
