Project

Vatan

Case study

Vatan: Meta advertising, lead capture and CRM automation for a Persian restaurant

Vatan is an authentic Persian restaurant. The goal was to build awareness, increase engagement with its existing audience and turn more interested diners into loyal guests.

Client Persian restaurant
Goal More awareness, engagement and returning guests
Services Website, Meta advertising, lead magnets, CRM automation

The challenge

Vatan wanted a complete digital marketing approach: attract new guests, stay in touch with existing ones, and make sure interest created by advertising turned into contact details that could be followed up.

What we did

Meta advertising. Targeted Facebook and Meta campaigns for people interested in authentic Persian dining, using location, demographics and interests.
Lead magnets. Exclusive discounts and menu previews, placed on the website and in the ads, offered in exchange for contact details.
CRM automation. HighLevel CRM captures each lead and handles follow-up through automated workflows, reminders and email campaigns.
Website. A custom WordPress website where the offers and lead capture live.

What is in place now

Advertising, lead capture and follow-up work as one system: interest from an ad becomes a contact in the CRM, and each lead receives timely follow-up instead of being missed.