Toronto PPC agency, serving Canada and the US
Google Ads Management in Toronto
White Dolphin is a Toronto PPC agency that builds and runs Google Ads accounts for service businesses in Toronto and the GTA, and for clients across Canada and the United States. We take over an existing account or start a new one, rebuild it around the searches that actually turn into work, and report on calls and booked jobs rather than impressions.
We work mostly with clinics, salons, contractors and professional practices that have no in-house marketing team.
Free and no obligation. If paid search is the wrong tool for your business, we will say so.
Reviewed by the White Dolphin paid-media team · Updated 23 October 2026
What’s included
What our Google Ads management includes
Six parts of the same system. Most accounts we inherit have one or two running well and the rest on autopilot.
Google Search Ads
The core of almost every account we run. We build the campaign around searches that carry buying intent (“emergency furnace repair”, not “how does a furnace work”) and spend the first month cutting traffic that looks relevant and never converts. Search term reports get read weekly, not quarterly.
Paid Social
Meta and Instagram campaigns for the demand that has not reached Google yet. Useful for services people do not search for by name, and for staying in front of visitors who came to your site and did not call. It runs alongside search, not instead of it.
Display & Native
Banner and in-feed placements, used narrowly. Display is the easiest place in an ad account to spend money with nothing to show for it, so we mostly use it to remarket to people who already know who you are, with placement exclusions kept tight.
Creative Development
Ad copy, images and video built for the placement rather than resized from a brochure. Google now assembles ads from the assets you supply, so the quality of those assets is most of the performance.
Marketplaces
Sponsored placements on Amazon and similar platforms for clients who sell product as well as service. Different auction, different buyer, same principle: structure first, then bids.
Affiliate Marketing
Partner and referral programs where the economics actually work. Not every business needs one, and we will tell you if yours does not.
Campaign types
Which Google Ads campaign type fits your goal
Google sells several campaign types and they are not interchangeable. This is the short version of a conversation we have in every audit.
| Campaign type | What it does | Best when |
|---|---|---|
| Search | Text ads matched to what people type into Google | Someone is actively looking for your service right now |
| Performance Max | One campaign spanning Search, Maps, YouTube, Display and Gmail, assembled by Google | Conversion tracking is solid and there is enough volume for the automation to learn from |
| Display | Image ads across Google’s partner sites and apps | You are remarketing to past visitors rather than prospecting cold |
| YouTube | Skippable in-stream and in-feed video | The service needs explaining before anyone will enquire |
| Demand Gen | Visual ads in YouTube, Discover and Gmail feeds | You are creating demand rather than capturing it |
If tracking is not solid, Performance Max will happily spend the budget and report conversions you cannot verify. That is the trade-off nobody mentions in the sales pitch, and it is why we fix measurement before touching budget.
New to paid search? Start with our plain-English explainer on what PPC marketing is, or read Google’s own guide to choosing a campaign type.
How we work
How we run your account
Audit
We start with the account, the tracking and the landing pages, not with a plan. You get a written findings list (what is wasting money, what is missing, what is already working) before any spend changes.
Build
Campaign structure, keyword and negative keyword lists, ad copy, assets, extensions and conversion actions. Everything is named so you can read the account without us in the room.
Optimize
Weekly: search terms, bids, budgets and creative. Monthly: structural changes. We change one significant thing at a time, so we can tell what caused what.
Report
A plain-language monthly report on calls, forms and booked work, with what changed and why. Not a forty-tab spreadsheet you will never open.
Most accounts need roughly two to three months before the data is stable enough to judge a change with confidence. We do not promise a specific number of leads, and anyone who does is guessing.
Toronto and beyond
Google Ads in Toronto and other competitive markets
Toronto is one of the most expensive paid-search markets in Canada for service businesses. In competitive trades and clinic categories across the GTA you are bidding against national franchises, lead-generation aggregators reselling the same enquiry to four companies, and every other local operator, usually on the same handful of keywords. The same holds in the busy Canadian and US city markets where we run accounts for clients outside Toronto.
Two things follow. First, the broadest keywords are rarely affordable for a single-location business, so the account has to win on specificity: the exact service, the exact neighbourhood (North York or Vaughan, not just “Toronto”), the exact problem. Second, at these click prices the landing page matters as much as the bid. A page converting at three per cent instead of six doubles your cost per lead without a single change inside the ad account, which is why we run conversion rate optimization as its own service.
Where we work
- Toronto and the GTA, where we are based
- Businesses across Canada
- Businesses across the United States
Why White Dolphin
Why work with White Dolphin
“We are specialists, not generalists. White Dolphin was built to provide deep expertise in digital channels that are extremely complex, and changing daily.”
Audit-first
The plan comes after the audit, not before it. We look at your account, your tracking and your competitors before recommending anything.
Outcome accounting
Reporting is on calls, forms and booked work, in plain language, not on impressions and not on a metric that only flatters the agency.
One system, not line items
Ads, SEO, CRO and content run together. A click you paid for and a click you earned land on the same page, and that page decides whether either was worth it.
Proof you can read
Published projects across advertising, clinics, home services and web design. See the portfolio.
Advertising work in practice.
Forouz Beauty
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Elham Aesthetic Art
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Clove Dental
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Vatan
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Bellisimo Salon & Boutique
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Robey Beauty
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Odima Construction
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EZ eats
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Discounted Auto Glass
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Nano Beauty Star
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Persian Rug Clinic
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Padi Electric Inc.
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Perfected Coffee
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Benexsys
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Infinite luxury cabinets
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Rar Construction Management
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Auto Clinique
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Pail Relief Chiropractic
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Ahura Garage doors
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Tire Depot Thornhill
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Bathurst Wellness
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Annex Medical Imaging
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Sanixway
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Mementique
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Zuma Followers
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Glow & Go Med SPA
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Richmond Hill Health & Wellness
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6ix 2 Fit
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SHABNAM MEDICAL AESTHETIC
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Eupherbia
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Perfect Eyebrow and Spa
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Longevity D luxe Lab
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Dr Mole Removal
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Elegance Cosmetic & Laser Clinic
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VPM Imaging
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Elegancy Beauty Bar
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Richmond Hill Cosmetic Clinic
View project38 projects
Related services
Works well alongside
Turn a clearer customer journey into better opportunities, from the first visit to the enquiry.
Technical, on-page and local SEO built around what your customers are looking for.
Clear, useful content that connects your expertise with what your customers need to know.
Frequently asked questions
Good questions. Clear answers.
Everything you need to know about paid advertising with White Dolphin Digital.
How much should I budget for Google Ads?
It depends on what a click costs in your category and how many leads you need, and those vary enormously between trades. We size the budget during the audit from your actual keyword costs rather than quoting a number blind. Generally: a budget too small to gather data cannot be optimized, so it is usually better to run one campaign properly than four on fumes.
Can you take over my existing Google Ads account?
Yes, and that is most of our work. You keep ownership of the account and its conversion history. We ask for manager access rather than building a new account, because that history is worth keeping. If the existing structure is beyond saving we will say so and rebuild inside the same account.
How long before Google Ads produces leads?
Clicks and calls can start the day the campaign goes live. A reliable read on cost per lead usually takes two to three months, because that is how long it takes to gather enough conversions to tell a real change from noise. We do not promise a specific number of leads.
What do you charge to manage Google Ads?
Management fees depend on the size of the account, how many campaigns it runs and how much creative work is involved. We quote after the audit, once we know what is actually there. The initial consultation costs nothing.
Do you only work with businesses in Toronto?
No. We are based in the Greater Toronto Area, with our office in Thornhill, and we also run Google Ads for businesses across Canada and the United States. Paid search does not require us to be down the road, and every audit includes a look at the competitors in your own market.
Do you handle the landing page as well as the ads?
Yes. The ad and the page it lands on are the same problem. In an established account the landing page is usually where the fastest gains are, which is why conversion rate optimization is a service in its own right rather than an add-on.
Which platforms do you work with?
Our existing work includes Google Ads and advertising across Facebook and Instagram. We recommend channels around your audience and goals.
Can you guarantee a number of leads?
No. Results depend on the offer, budget, competition and customer journey. We agree on useful measures before work begins.
Still have questions?
Ready to see what your account is actually doing?
Book a free consultation and we will walk through your Google Ads account, your tracking and your landing pages with you. No obligation, and no charge.
Prefer to talk? Call (647) 930-9729