Elegancy Beauty Bar — laser and medical aesthetics in Durham Region
Elegancy Beauty Bar is a laser and medical aesthetics clinic in Ajax, Ontario, serving clients across Durham Region — Ajax, Pickering, Whitby, Oshawa and Bowmanville. The clinic’s treatment list runs from laser hair removal and acne and scar treatment through hyperpigmentation, chemical peels, microneedling, HydraFacial, electrolysis and injectables.
White Dolphin runs both sides of the clinic’s acquisition. On the paid side, that means Google Ads built around the two treatments that carry the practice — laser hair removal and acne and scar treatment — each with its own Performance Max campaign rather than a single catch-all account.
On the organic side, the work began with a full technical and content audit of the site. The clinic had accumulated a large volume of published posts that had drifted away from the treatments it actually offers, with several pages competing against one another for the same searches. Consolidating that back down to the pages a patient would genuinely land on — and rebuilding titles, meta descriptions and structured data around the real treatment list — is what the site now runs on.
