About this project

We created an engaging video marketing campaign for Dluxe Lab to promote their cutting-edge exosome skin treatment. The campaign included short-form reels, compelling visuals, and strategic messaging tailored to attract beauty enthusiasts in Canada, driving awareness and bookings.

Published On: April 15, 2024By Categories: , ,

Engaging Visuals

Highlighted treatment results effectively.

Strategic Messaging

Focused on customer needs.

Audience Targeting

Optimized reach for local clients.

High Engagement

Increased interactions and inquiries.

Project Goals and Achievements

Our primary aim was to increase Dluxe Lab’s bookings for exosome treatments by driving brand visibility and educating potential clients.

  • Produced a high-quality, educational campaign video.

  • Increased video views by 300% in two weeks.

  • Boosted social media inquiries by 50%.

  • Focused SEO on local keywords, improving local SEO rankings.

  • Reached 15,000 targeted local viewers.

  • Strengthened Dluxe Lab’s brand positioning as a leader in beauty treatments.

Understanding Client Needs

Dluxe Lab sought to introduce and market their innovative exosome treatment for skin rejuvenation. The challenge was to create a campaign that explained the benefits of this advanced procedure while capturing attention and building trust among potential clients.

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Strategic Content Development

We developed a concept around showcasing the real results of the treatment using before-and-after visuals. The messaging was concise, educational, and focused on how the procedure can benefit the target audience, which included individuals seeking non-invasive skincare solutions.

Video Production and Editing

The video production process involved scripting, shooting, and editing to create an engaging 60-second reel optimized for social media platforms like Instagram and Facebook. Key visuals included the treatment process, client testimonials, and expert commentary to build credibility.

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Targeted Promotion Strategy

We implemented a targeted advertising campaign using Meta Ads to reach a specific demographic: women aged 25-50 in the Greater Toronto Area interested in skincare and beauty treatments. This approach ensured maximum ROI and efficient budget utilization.

Results & Client Satisfaction

The campaign delivered exceptional results in a short time. Dluxe Lab experienced increased social media engagement, client inquiries, and treatment bookings. The client praised the campaign for its professional quality and measurable impact on their business.

client
testimonials

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Edward Kinsjer

About this project

We’ve worked with a large number of clients across a number of fields, providing us with the knowledge required to customize our successful, White Dolphin strategies to fit your needs and achieve the outcomes you desire.

We always take a fresh look at the problems facing businesses online to come up with creative, diverse solutions to our client’s issues.

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