Toronto web design company, serving Canada and the US
Web Design in Toronto
White Dolphin is a Toronto web design company that plans, designs and builds websites for service businesses in Toronto and the GTA, and for clients across Canada and the United States. Every site is designed for phones first, built on a platform your team can edit, typically WordPress, and set up for search and tracking before launch.
Reviewed by the White Dolphin web design team · Updated 29 October 2026
Your website should connect your story to your customer’s needs.
A distinctive design with a purposeful structure
Every page is planned around what visitors need to understand and the action you want them to take.
An experience designed for phones as well as desktops
Layouts, buttons and forms are designed for small screens first and checked across devices before launch.
Editable content your team can maintain
Pages are built so your team can update text, images and offers without calling a developer.
What’s included
What our Toronto web design services include
From the first conversation to launch day, with the pieces that make a site useful long after it goes live.
Discovery and page planning
We learn about your business, customers and goals, then plan the pages and the content each one needs.
Responsive interface design
A design that reflects your brand and works on phones, tablets and desktops.
Website development
A fast, accessible build on a platform your team can manage, typically WordPress.
Content and conversion structure
Clear messaging, calls to action and contact paths, arranged to help visitors decide.
Search-ready foundations
Clean page structure, metadata and site speed that give the site a good starting point for SEO.
Launch checks and handover
Testing across devices, forms and tracking before launch, and a handover so your team can maintain the site.
What we check before a website goes live:
- Every screen size: layouts tested on phones, tablets and desktops.
- Forms and booking: every form sent and received, every booking link opened.
- Tracking: analytics and enquiry tracking recording correctly.
- Page structure: clear headings and metadata on every page.
- Speed: images compressed and load time checked.
- Pages that rank: kept, or redirected to their new address.
- Handover: your team shown how to edit text, images and offers.
- After launch: a review of how the new site performs.
Custom vs template
Custom web design or a template: what the difference is
Both can produce a good-looking site. The difference shows up in how well the pages fit your services, how fast they load and how easily your team can change them later.
| Custom web design | Template website | |
|---|---|---|
| Page structure | Planned around your services, your customers and the action you want them to take | Set by the theme’s demo layout, then filled in |
| Content | Written or edited for each page and the searches it should answer | Placeholder sections adapted to fit |
| Speed | Built with the features the site actually uses | Demo features often still load, even when unused |
| Editing | Built in a page builder your team can use, with a handover | Depends on the theme; some sections need a developer |
| Best for | Businesses whose website is where most enquiries start | A small budget or a short-term site |
Custom design costs more up front. It pays off when the website is where most of your enquiries start, which is true for most local service businesses.
Want the background first? Read Google’s guide to mobile-first indexing and its page on Core Web Vitals, or see our SEO services.
Toronto and beyond
Web design for Toronto businesses, and beyond
We have designed websites for businesses across Toronto: Scarborough Radiologists and Danforth Main Medical Diagnosis in the east end, Lilac Beauty on Sheppard Avenue East and Boof Food in North York, plus clinics in Thornhill and Richmond Hill just north of the city.
Our office is in Thornhill, on Steeles Avenue at the Toronto border, and most meetings happen online, so we also build for businesses across Canada and the United States. Every site launches with the pages Google needs to understand where you work. Ranking them over time is the job of our SEO services.
What we work on
- Discovery and page planning
- Responsive interface design
- Website development
- Content and conversion structure
- Launch checks and handover
Our work
Websites we have designed in Toronto
Scarborough Radiologists
A booking-ready website for a diagnostic imaging clinic in Scarborough. Read the case study
Lilac Beauty
A treatment-led website for a laser and skin clinic on Sheppard Avenue East. Read the case study
Boof Food
A bilingual website and product catalog for a halal meat and deli brand in North York. Read the case study
Danforth Main Medical Diagnosis
A clear website for a diagnostic imaging clinic on Danforth Avenue in East York. Read the case study
How it works
How a website project runs
Discover
We talk through your business, customers, goals and what is and is not working today.
Design
Page plans and designs for desktop and mobile, reviewed with you before development starts.
Build
We develop the site, add the content and connect forms, booking links and analytics.
Launch and refine
Testing, launch and a handover, then a review of how the new site performs.
If you already have a website, we start by reviewing what works, including content, useful URLs and integrations worth keeping, so a redesign does not lose what already performs.
Is it right for you?
Signs it is time for a new website
Your site is hard to update
If small changes need a developer, the site slows your marketing down.
It does not work well on phones
Most visitors arrive on mobile. Cramped layouts and fiddly forms cost enquiries.
It no longer reflects your business
Services, branding and messaging have moved on, but the website has not.
Visitors do not take the next step
A site that is unclear about what to do next turns interest into exits.
Website work in practice.
Queens Home
View project
Vatan
View project
Bellisimo Salon & Boutique
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Robey Beauty
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Odima Construction
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EZ eats
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Discounted Auto Glass
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Nano Beauty Star
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Persian Rug Clinic
View project
Padi Electric Inc.
View project
Perfected Coffee
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Benexsys
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Infinite luxury cabinets
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Rar Construction Management
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Auto Clinique
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Pail Relief Chiropractic
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Ahura Garage doors
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Diamo Pest Control
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Tire Depot Thornhill
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Bathurst Wellness
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Annex Medical Imaging
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Sanixway
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Mementique
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Zuma Followers
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Glow & Go Med SPA
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Richmond Hill Health & Wellness
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Aplus Wealth
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6ix 2 Fit
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SHABNAM MEDICAL AESTHETIC
View project
Eupherbia
View project
Perfect Eyebrow and Spa
View project
Elegance Cosmetic & Laser Clinic
View project
Scarborough Radiologists
View project
Danforth Main Medical Diagnosis
View project
VPM Imaging
View project
Lilac Beauty
View project
Ellas Laser Skin Care
View project
Richmond Hill Cosmetic Clinic
View project39 projects
Related services
Works well alongside
Turn a clearer customer journey into better opportunities, from the first visit to the enquiry.
Technical, on-page and local SEO built around what your customers are looking for.
Clear, useful content that connects your expertise with what your customers need to know.
Frequently asked questions
Good questions. Clear answers.
What Toronto businesses ask us about web design with White Dolphin.
Can I update the website myself?
We design the content workflow around maintainable, editable pages and provide a handover for the agreed platform.
Can you work with an existing website?
Yes. We review existing content, useful URLs and business integrations before recommending what to keep or rebuild.
Do you also write the website content?
We can. Content and conversion structure are part of the process, and we work with your team on the facts and details only you know.
Will my website work well on phones?
Yes. Designs are planned for phones first and tested on different screen sizes before launch.
Do you only build websites for businesses in Toronto?
No. Our office is in Thornhill, at the Toronto border, and many of our clients are in Toronto and the GTA, including North York, Scarborough, Richmond Hill and Vaughan. We also design and build websites for businesses across Canada and the United States, working online.
Will a new website hurt my Google rankings?
It can, if pages that rank are removed or their addresses change without redirects. Before a redesign we list the pages that bring in search traffic, keep or redirect each one, and check Search Console after launch.
Still have questions?
Ready for a website that works harder?
Book a free strategy call to talk about your current site and what you need next.
Prefer to talk? Call (647) 930-9729