Project

Lilac Beauty

Case study

Lilac Beauty: a treatment-led website for a Toronto laser and skin clinic

Lilac Beauty is a laser and skin clinic on Sheppard Avenue East in Toronto that “provides safe and effective non-surgical cosmetic treatments”: laser hair removal with GentleMax Pro, OxyGeneo facials, microneedling, hair growth treatments, skin tightening and rejuvenation, peels, mesotherapy and pigmentation removal. White Dolphin designed the clinic’s website together with the studio Ayrop, and worked on its search visibility.

Client Laser and skin clinic
Location Toronto
Services Website design (with Ayrop), UI/UX, SEO

The challenge

Visitors to a laser clinic often arrive knowing the result they want but not the treatment name. The website needed to explain the most popular treatments simply and make booking or calling the next obvious step.

What we did

Website design. A hero with rotating service titles and “Book Today” buttons, and a “Popular treatments we offer” section for hair growth, OxyGeneo and microneedling.
Calls to action. A phone button in the header and booking prompts throughout the pages.
SEO. Treatment pages written and structured for the searches clients use.