Project

Canadian Aesthetics Congress

Case study

Canadian Aesthetics Congress: promoting an annual aesthetic medicine conference

The Canadian Aesthetics Congress, now presented as the CBAM Congress, is the annual aesthetic and anti-aging medicine conference of the Canadian Board of Aesthetic Medicine. It brings practitioners together for main-hall presentations, master workshops, live demonstrations and anatomy workshops, mostly in Toronto and recently in Vancouver. White Dolphin worked on the congress’s advertising and brand presence.

Client Medical aesthetics conference
Location Toronto and Vancouver
Services Advertising, branding

The challenge

A professional congress has a fixed date and a fixed number of seats. Its promotion has to reach practitioners and sponsors early, build momentum and make registration easy before the deadline.

What we did

Advertising. Campaigns promoting the congress to aesthetic medicine practitioners.
Brand presence. A consistent presentation of the congress across its promotion.

Project highlights

Event marketing with a fixed deadline, for a professional audience.
Part of a wider relationship with the CBAM group, including the Canadian Board of Aesthetic Medicine and CBAM Clinic.