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White Dolphin
White Dolphin
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Know what to do next. And why.

A practical marketing direction that connects your goals, channels and customer experience.

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Explore Our Work

More channels are only useful when they serve the same goal.

Shared priorities for your marketing work

One agreed set of goals and priorities, so every channel and supplier works toward the same outcome.

A clearer connection between channels

How search, ads, social, email and your website hand customers to each other, and where the gaps are.

An agreed basis for reviewing progress

Measures and reporting that show what is working, so decisions are based on evidence.

What’s included

What a strategy engagement includes

Data, customer insight and planning brought together into a direction your team can act on.

Strategy and planning

A practical marketing plan built from your business goals, budget and capacity.

Persona development

Clear profiles of the customers you want, what they need and how they decide.

Customer journey mapping

Every step from first discovery to enquiry and repeat business, with the friction points marked.

Data analytics and insights

Turning analytics and campaign data into findings you can act on.

Dashboard development

Simple dashboards that show the numbers that matter, without digging through platforms.

Reporting and optimization

Regular review of results, with conversion improvements where the data points to them.

A clear sequence of next steps.

We begin with the business goal, review the current picture and create a practical sequence of next steps.

What we work on

  • Discovery and goal setting
  • Digital presence review
  • Channel and audience recommendations
  • A prioritized action plan
  • Measurement planning
  • Strategy and planning
  • Customer journey mapping
  • Data analytics and insights
  • Dashboard development
  • Persona development
  • Conversion rate optimization

How it works

How a strategy project runs

Discover

Your goals, customers, current marketing and the data you already have.

Map

Personas and the customer journey, with the gaps and friction points identified.

Plan

A prioritized plan with clear owners, measures and a sensible sequence.

Review

Dashboards and regular reviews to track progress and refine the plan.

Strategy should lead to action. Every recommendation comes with a priority and a reason, so you know what to do first and why.

Is it right for you?

Signs you need a clearer strategy

Your channels are not connected

Ads, SEO, social and the website each do their own thing, with no shared goal.

You are not sure what is working

Without agreed measures it is hard to know where to spend the next dollar.

Several suppliers, no shared plan

Agencies and freelancers work in isolation and results are hard to compare.

Growth has stalled

What worked before has stopped working, and the next step is not obvious.

Work in practice.

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49 projects

Related services

Works well alongside

Paid advertising

Google and Meta campaigns with a clear purpose: connect your business with the right audience.

Conversion optimization

Turn a clearer customer journey into better opportunities, from the first visit to the enquiry.

Search engine optimization

Technical, on-page and local SEO built around what your customers are looking for.

Frequently asked questions

Good questions. Clear answers.

Everything you need to know about digital strategy with White Dolphin Digital.

Where does a strategy project begin?

With your business goals, current marketing and customer journey. The consultation helps define what deserves attention.

The recommended scope should fit the actual problem. We discuss priorities before proposing the next step.

A prioritized plan with clear next steps, the measures we will use to review progress and, where agreed, a dashboard.

Yes. We can carry out the work across ads, SEO, content, CRO and websites, or support your team or other suppliers.

Still have questions?

Book a Free Strategy Call

Ready to know what to do next?

Book a free strategy call and we will talk through your goals, channels and priorities.

Book a Free Strategy Call

Prefer to talk? Call (647) 930-9729