Project

PLS Clinic

Case study

PLS Clinic: search visibility for a Yonge Street laser and skin clinic

Professional Laser & Skin Clinic (PLS Clinic) is a cosmetic laser and skin care clinic on Yonge Street in Richmond Hill, serving clients from across the northern GTA. Its treatments include laser hair removal, Botox, dermal fillers, acne treatment, facials and chemical peels, laser pigmentation, microneedling with PRP and radiofrequency. The clinic sells treatment packages online and offers complimentary consultations. White Dolphin worked on the clinic’s search visibility.

Client Laser and skin care clinic
Location Richmond Hill, York Region
Services SEO

The challenge

Laser and injectable treatments are among the most competitive searches in the GTA, and clients compare several clinics before they book a consultation. The clinic needed its treatment pages to be found for the services and the area it serves.

What we did

SEO. Search work on the clinic’s existing website, built around its treatments and its Yonge Street location.
Treatment pages. Clearer, search-friendly information for the clinic’s main services, led by laser hair removal.