Project

Humber Bay Medical Imaging

Case study

Humber Bay Medical Imaging: search visibility for an Etobicoke imaging clinic

Humber Bay Medical Imaging (HBMI) is a diagnostic imaging clinic in Etobicoke, Toronto. It offers walk-in X-ray with no appointment required, ultrasound, mammography including the Ontario Breast Screening Program, and bone mineral density (BMD) testing. The clinic tells patients that “Reports are sent to your doctor in 24 hours. Urgent reporting is within the same day of the exam.” White Dolphin worked on the clinic’s search visibility.

Client Diagnostic imaging clinic
Location Etobicoke, Toronto
Services SEO

The challenge

People looking for an X-ray or ultrasound nearby usually search on their phone and pick from the first few clinics they see. A neighbourhood imaging clinic needs pages that match those searches, by exam and by area, and clear information for referring physicians.

What we did

SEO. Search work for the clinic’s exam types and its Etobicoke and Humber Bay area.
Service and preparation content. Clear pages for X-ray, ultrasound, mammography and BMD, and exam preparation information patients search for.

Project highlights

A walk-in X-ray message that matches “X-ray near me” searches.
Information for both patients and referring physicians, including a downloadable requisition.