Google Ads Management in Toronto

White Dolphin is a Toronto PPC agency that builds and runs Google Ads accounts for local service businesses across the GTA. We take over an existing account or start a new one, rebuild it around the searches that actually turn into work, and report on calls and booked jobs rather than impressions.

We are based at 180 Steeles Ave W in Thornhill. Most of our clients are clinics, salons, contractors and professional practices with no in-house marketing team.

Free and no obligation. If paid search is the wrong tool for your business, we will say so.

The core of almost every account we run. We build the campaign around searches that carry buying intent — “emergency furnace repair”, not “how does a furnace work” — and spend the first month cutting traffic that looks relevant and never converts. Search term reports get read weekly, not quarterly.

Meta and Instagram campaigns for the demand that has not reached Google yet. Useful for services people do not search for by name, and for staying in front of visitors who came to your site and did not call. It runs alongside search, not instead of it.

Banner and in-feed placements, used narrowly. Display is the easiest place in an ad account to spend money with nothing to show for it, so we mostly use it to remarket to people who already know who you are, with placement exclusions kept tight.

Ad copy, images and video built for the placement rather than resized from a brochure. Google now assembles ads from the assets you supply, so the quality of those assets is most of the performance.

Sponsored placements on Amazon and similar platforms for clients who sell product as well as service. Different auction, different buyer, same principle: structure first, then bids.

Partner and referral programs where the economics actually work. Not every business needs one, and we will tell you if yours does not.

If tracking is not solid, Performance Max will happily spend the budget and report conversions you cannot verify. That is the trade-off nobody mentions in the sales pitch, and it is why we fix measurement before touching budget.

We start with the account, the tracking and the landing pages, not with a plan. You get a written findings list — what is wasting money, what is missing, what is already working — before any spend changes.

Campaign structure, keyword and negative keyword lists, ad copy, assets, extensions and conversion actions. Everything is named so you can read the account without us in the room.

Weekly: search terms, bids, budgets and creative. Monthly: structural changes. We change one significant thing at a time, so we can tell what caused what.

A plain-language monthly report on calls, forms and booked work, with what changed and why. Not a forty-tab spreadsheet you will never open.

Most accounts need roughly two to three months before the data is stable enough to judge a change with confidence. We do not promise a specific number of leads, and anyone who does is guessing.

Toronto is one of the most expensive paid search markets in Canada for service businesses. In competitive GTA trades you are bidding against national franchises, lead-generation aggregators reselling the same enquiry to four companies, and every other local operator — usually on the same handful of keywords.

Two things follow. First, the broadest keywords are rarely affordable for a single-location business, so the account has to win on specificity: the exact service, the exact neighbourhood, the exact problem. Second, at these click prices the landing page matters as much as the bid. A page converting at three per cent instead of six doubles your cost per lead without a single change inside the ad account — which is why we run conversion rate optimization as its own service.

We work across Toronto and the GTA — North York, Scarborough, Etobicoke, Vaughan, Markham, Richmond Hill, Thornhill, Mississauga and Brampton — and with clients in the United States.

New to paid search? Start with our plain-English explainer on what PPC marketing is, or read Google’s own guide to choosing a campaign type.

White Dolphin
180 Steeles Ave W Unit 216A
Thornhill, ON L4J 2L1
Canada

(647) 930-9729
whitedolphin.ca@gmail.com

Monday–Sunday, 09:00–17:00

The plan comes after the audit, not before it. We look at your account, your tracking and your competitors before recommending anything.

Reporting is on calls, forms and booked work, in plain language — not on impressions, and not on a metric that only flatters the agency.

Ads, SEO, CRO and content run together. A click you paid for and a click you earned land on the same page, and that page decides whether either was worth it.

More than fifty published case studies across advertising, clinics, home services and web design — see the portfolio.

Book a free consultation and we will walk through your Google Ads account, your tracking and your landing pages with you. No obligation, and no charge.