Project

Boof Food

Case study

Boof Food: a bilingual website and product catalog for a halal meat and deli brand

Boof Food is a halal meat and deli brand based in North York, Toronto, with products made in Canada and available across the country. Its range covers four categories, fresh chicken, lamb, sausages and cold cuts, with about 40 products certified halal by ISNA Canada. The brand’s message is direct: “Halal is not a claim. It’s a standard.” White Dolphin designed the Boof Food website, a bilingual English and Persian product catalog that helps shoppers and businesses find products and get in touch.

Client Halal meat and deli products brand
Location North York, Toronto
Services Website design, bilingual product catalog

The challenge

For a halal food brand, trust comes first. Customers want to know exactly what they are buying and how it is certified, and Boof Food serves both English- and Persian-speaking customers. The brand needed a website that presents a growing range of products clearly, makes the halal certification easy to check, and lets shoppers and business buyers ask about products without a full online checkout.

What we did

Bilingual website. Full English and Persian versions, with a right-to-left layout for Persian and a language switcher.
Product catalog. A WooCommerce catalog of about 40 products in four categories, with “Ask about this product” enquiries instead of a cart.
Halal certification. A dedicated section that shows the ISNA Canada certificate.
Contact and newsletter. A contact form with enquiry types for product questions and business enquiries, plus a newsletter signup.
Product imagery. Optimized WebP product images for both language versions.

Project highlights

One site for two languages, so English and Persian speakers get the same products and information.
A catalog-first design that suits a brand taking orders through direct enquiries.
Certification shown, not just claimed, in line with the brand’s message.
Built on Elementor and WooCommerce, so the team can update products and pages itself.