Project

Queens Home

Case study

Queens Home: website design and development for a Collingwood renovation company and custom home builder

Queens Home is a construction and renovation company and custom home builder based in Collingwood, Ontario, with a second office in Richmond Hill. It handles custom homes and cottages, full remodels, additions and garden suites, kitchens, bathrooms, basements and commercial renovations, along with design, permits and project management, across Georgian Bay cottage country and the Greater Toronto Area. Its promise is simple: “From Concept to Completion.” White Dolphin designed and developed the company’s website and supported its search visibility and advertising.

Client Renovation contractor and custom home builder
Location Collingwood and Richmond Hill, Ontario
Services Website design and development, SEO, paid advertising

The challenge

Renovations and custom homes are large decisions, and homeowners compare builders carefully before they call. Queens Home needed a website that presents a wide range of residential and commercial services clearly, shows real completed projects, and speaks to homeowners in each area it serves, from Collingwood and The Blue Mountains to the GTA. The site also had to turn interest into conversations, with easy calls, consultation requests and quick answers to common questions.

What we did

Website design and development. A WordPress website with a mega menu that organizes about 30 residential and commercial service pages.
Project portfolio. Individual project pages that show the company’s completed work.
Location pages. Landing pages for the regions the company serves, from Collingwood to the GTA.
Enquiry paths. Click-to-call buttons for both offices, consultation requests through a HighLevel form, and live chat.
Search visibility and advertising. On-page SEO, a local SEO plan built on Search Console data, and paid advertising campaigns.

Project highlights

A clear structure for a broad service range, split into residential and commercial work.
Real project pages that let homeowners see completed work before they call.
Local SEO grounded in Search Console data, which pointed to Collingwood, where the site already ranked, rather than generic Toronto terms.
Several ways to get in touch: two phone numbers, a consultation form and chat.