Project

Elham Aesthetic Art

Case study

Elham Aesthetic Art: SEO and Meta advertising for a North York aesthetic medicine clinic

Elham Aesthetic Art is a non-surgical aesthetic medicine clinic on Finch Avenue West in North York, led by Elham Mousavi, an Aesthetic Medicine Specialist (IMG). The clinic offers treatments such as neurotoxin injections, dermal fillers, HIFU, PRF and PRP, biostimulators, thread lifts, microneedling and laser hair removal, and sees clients from across Toronto, Vaughan, Thornhill and Richmond Hill. Its message is natural-looking results: “Enhance What’s Naturally Yours.” White Dolphin’s work for the clinic covers SEO, Meta advertising and visibility in AI search.

Client Non-surgical aesthetic medicine clinic
Location North York, Toronto
Services SEO, Meta advertising, AI search visibility

The challenge

Aesthetic treatments are a considered decision. People research the treatment, the practitioner and the clinic before they book, and that research now starts in Google and, more and more, in AI assistants. The clinic needed reliable search data to judge what was working, campaigns that reach people interested in specific treatments, and a consistent presence on the platforms that search engines and AI tools draw from. Before any SEO changes could be planned, the search data itself had to be checked.

What we did

SEO. Audits and follow-up passes on the clinic’s WordPress website, including tracing a seven-week gap in Search Console data to an account access problem.
Meta advertising. Facebook and Instagram campaigns for the clinic’s treatments.
Visibility in AI assistants. We measured which websites AI assistants rely on when they recommend aesthetic clinics in North York, and listed the business profiles the clinic should claim, such as Bing Places and Apple Business Connect.

Project highlights

Treatment-focused advertising on the platforms where clients discover aesthetic clinics.
SEO that checks the data first: a reporting gap was traced before changes were planned.
Practical steps for appearing in AI assistant recommendations, not only in Google.