Project

Clove Dental

Case study

Clove Dental: SEO, local search and Farsi-language advertising for a North York family dentist

Clove Dental is a family dental clinic in North York, Toronto, offering general, cosmetic, implant and emergency dentistry for adults and children. Its implant service runs from start to finish in one clinic, with in-house CT imaging, and the practice accepts walk-in emergency patients. Patients come from North York and nearby communities such as Vaughan and Richmond Hill, and the website includes a Farsi-language page for Persian-speaking patients. White Dolphin worked on the clinic’s search visibility and paid advertising, building on its existing website.

Client Family, cosmetic, implant and emergency dentist
Location North York, Toronto
Services SEO, Google Business Profile, Meta advertising, Google Ads

The challenge

Dental patients usually choose a clinic close to home, and they search, compare reviews and call from their phones. Clove Dental offers a wide range of care, from cleanings and children’s dentistry to implants and emergency visits, so each service has to be easy to find in search and in Google’s local results. The clinic also serves Farsi-speaking families, for whom clear information in their own language, for example about the Canadian Dental Care Plan, makes the first contact easier. Our work focused on visibility and enquiries for the clinic’s existing website.

What we did

SEO audits and fixes. Technical and on-page SEO passes on the clinic’s WordPress website, with a report on what changed and what to do next.
AI search readiness. A crawler policy that lets search engines and AI answer engines read the site.
Google Business Profile. Work on the clinic’s Google Business Profile, the main source of local map results.
Farsi-language Meta advertising. Facebook and Instagram campaigns in Farsi about the Canadian Dental Care Plan, inviting people to start a WhatsApp conversation with the clinic.
Google Ads. Google Ads campaigns in an earlier phase of the engagement.

Project highlights

Advertising written for Farsi-speaking patients, in their language, on a topic with practical value: dental coverage.
Ad enquiries go straight to WhatsApp, a channel many patients already use every day.
SEO delivered in documented passes, so the clinic can see what changed.
Local visibility work that covers both the website and the Google Business Profile.