What is on-page SEO?
On-page SEO is the practice of optimizing your webpages to help your pages rank higher in the search results. This type of SEO considers aspects of your website that you can improve. It focuses on features you can control on your site, like technical elements, content quality, and your site’s appearance.
The most important thing to remember about on-page SEO is that you can control and change the factors that influence it. On-page SEO services can help you manage those factors to improve your site’s performance to rank higher in the search results. This will rank your site above the competition so leads will choose your business over theirs.
ON-PAGE SEO FACTORS
There are many factors that search engines take into consideration when ranking your site. Here are four factors that influence your site’s ranking.
On-page SEO vs. off-page SEO
As you look into on-page SEO, you’ll come across off-page SEO. So, what’s the difference between these two?
On-page SEO relates to elements on your site. It’s things like the technical set-up, your code quality, and user-friendliness. The most crucial thing to remember is that on-page SEO involves elements you can control and change.
Off-page SEO involves things you can’t control. For instance, one of the biggest off-page SEO factors is backlinks. Backlinks are links from other authority sites to your site.
Your business can invite authority sites to check out content, but you don’t control whether they link to your site. You can’t control who links to your site, either.
Another off-page SEO factor is social media interactions. While you can encourage your audience to share posts, you can’t control how far it spreads. Social media sharing can drive people to your website, but you can’t influence the process.
In addition, domain authority is an off-page SEO factor. Domain authority helps search engines determine how much they can trust your website. The determining factors for domain authority are things you can’t influence.
These factors are how long you’ve had your domain, domain’s history, and the number of referring domains. There isn’t anything your business can do to alter these factors, but it influences how your site ranks in the search results.
To sum up, on-page SEO uses factors that can be controlled, while off-page SEO uses factors that can’t be controlled. Both of these factors are important for your SEO campaign.
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