SEO KEYWORD RESEARCH
Keyword research forms the very foundation of site search engine optimisation strategy. Targeting the correct words and phrases for your audience drives relevant search traffic to your business. By targeting users that are actively searching for your services results in higher conversions are increased brand awareness.
Keyword Research Process
We’ve got 4 major varieties of keyword research checklists for different scenarios.
Great keywords begin with great market research.
After gaining a strong understanding of your market through surveys, interviewing, and persona development, a true keyword research expert finds gaps in the marketplace that others have missed. Phrases that get searched in Google on the regular, but are just a little bit less obvious than the tools can produce, and thus, there’s a huge, permanent upside to writing content that uses these keywords well.
KEYWORD RESEARCH GAP ANALYSIS.
Keyword and terms research often reveals gaps within your target market. We make a point to highlight these opportunities to you so that you may incorporate these goals into your SEO plan.
SEO KEYWORD RESEARCH SERVICE.
At White Dolphin our team started specializing in Google keyword research and our reputation grew. Not satisfied with dominating a single search engine our keyword consultants now perform analysis for other search engines too. Bing, Yahoo, Ask.com and AOL.com all still draw search traffic. Typically the search volume of these search engines is lower. For these search engines we also recommend supporting your brand awareness through paid search services too.
READY TO GET STARTED?
Contact us to start evaluating your digital marketing plan!